Within our very first article we revealed you the way Urban Spoon dominated the restaurant reviews industry. You can view it here if you missed the case study.
In this specific article we shall examine OkCupid. OkCupid provides online dating services, and also this is one of the more competitive industries online. When OkCupid established, there have been competitors that are already big eharmony and match dominating the industry. Yet, in some years given that they began OkCupid did find a way to end up being the go-to websitein the internet industry that is dating. At the beginning of, Match acquired OkCupid for $50 million.
OkCupid had been the quickest growing dating internet site, plus it created the majority of its profits through marketing. Lets now glance at the way they were able to develop from a startup to a phase where Match finally acquired them.
While analyzing the OkCupid internet site, it is easy to understand which they utilize content to create traffic to their site. While Urban Spoon utilized the Spoon Back Program to come up with inbound links with their site, OkCupid got a majority of their inbound links via high quality content and tools. They began currently talking about subjects, and producing tools and tests that could be interesting for an individual who is developing a dating profile online.
Generally speaking, the greater amount of quantity of quality inbound links you’ve got pointing to your internet site the larger you rank on Bing as well as other se’s.